Understand The Seismic Shift To Mobile & Make Peace With The Ghost Of …
… with top-level visibility. But with mobile, and specifically apps, retailers have the opportunity to move beyond keyword-based clues of intent to more complete understanding of context throughout consumers' shopper journeys and within their daily …
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Adobe Embraces Location-Based Marketing
The idea of the functionality is to allow organizations to tailor marketing messages based on an individual users proximity to iBeacons. Adobe is enabling marketers to deliver location-based messages within applications on a … When calculating the …
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Why Every Entrepreneur Should Focus on Local SEO
For most entrepreneurs, that means writing lots of content and attracting inbound links to build authority, visibility and rank higher for keywords that are relevant to their businesses. But there's a different side of SEO that only a minority of …
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